If you don't follow us on social media you really should. Right now, we're in the midst of our 4th Annual Cardch Madness. And it's awesome! We're down to our exclusive eight letterpress cards and will be having match ups daily until we have a. fan favorite. I wish I could take credit for this brilliant promotion but I cannot. Before I get into the details of this amazing annual promotion you should follow us on facebook & play along. It's fun! and you may win some snail mail love.
So here's a little history of my most favorite promotion. Three years ago, I had the pleasure of working with my best friend, designer, social media guru & now business owner, Jaime. She's a rock star at everything she does & when she left her corporate gig to pursue her dream of opening a store, I asked if she'd like to earn a little cash & help promote a. favorite design's social media. She graciously agreed (& took on much, much more). One of the very first ideas she had was to launch our own version of the college basketball madness (you know the one, it happens in March... but we can't use the proper name due to trademark). Brilliant, right!?! I mean who would expect letterpress greeting cards to be matched up in a challenge? To be decided on by a. favorite design fans? And really, who doesn't love a bracket? To encourage voting those same fans would be entered to win some snail mail. Again, brilliant!
2012 our very first bracket - World's Greatest Mom was the champion
Jaime & I talked through all the logistics and she created the rules. Every March when the college basketball madness starts we would launch our own bracket. Annually we chose eight classic a. favorite design cards and eight newbies in the same category to face off. We then post each match up on facebook for our fans to vote on. Voting lasts approximately 24 hours then we tally them & the winner moves on to the next round, similar to that famous March college basketball craziness.
2013 bracket - Baby Flash Card was the Champion
Have I mentioned this is my most favorite promotion? It is. And it keeps evolving. In 2014 Tom, my partner in life & business, took over social media. That year he termed the bracket challenge Cardch Madness... More brilliance! (I apparently surround myself with geniuses)
You may notice fan favorites from previous years keep showing up to face off with newbies. We've had some fans that voted for the same card, four brackets in a row. This makes me happy. It's fun to see what our fans love & helps me gauge what design styles I should continue developing.
2014 Cardch Madness bracket - Thank You Type was the Champion
Don't forget, if you'd like to participate head over to facebook. Every vote is entered in a chance to will a letterpress card! If you want to share the madness on social media please use #CardchMadness. Let me know what your favorite promotion has been with us. Or better yet, if you have a brilliant idea & want to share. We love hearing from you!