Our Mission

Our mission at a. favorite design, inc. is to encourage long distance warm fuzzies through snail mail.

When I started a. favorite design, inc. as a part-time hobby in 2005, I didn't realize it would eventually grow into a real company. When I took the leap from part-time hobby to full-time passion I decided I needed a mission: a focus for my business & purpose for my designs.

Eleven years later, our mission still works. It's stood the test of time and test for me. And I have been tested. Most recently I had a sales rep explain to me how she sells anything with swearing on it and maybe I should consider designing cards like that. In the same breath she stated, "I know that's not you." It's not. Trends change and snark is a big, I mean a really BIG seller. It has been for a while and that's great. But not for me, snark doesn't fit into my mission or my purpose. I prefer to send warm fuzzies out in the world. I want people to feel joy, love and gratitude when they receive my cards. You know, warm & fuzzy all over.

I'm committed to my mission and honestly, I'm glad I wrote it. I didn't realize it would become such a touchstone for my business and me. But I’m grateful it has.

Warm Fuzzies from Pittsburgh

This week the kindest thing ever written about a. favorite design surfaced. Check it out below. If you aren't familiar with Alternative Histories, you're missing out. You should follow them & buy some of their amazing goods, not just because of the kind words... but because they're brilliant.


There are people I admire in this business, and then there are people that make me want to set fire to my laptop and...

Posted by Alternate Histories on Wednesday, August 26, 2015