pivoting during a pandemic

THE PIVOT

How Covid made us adjust our marketing strategy and pivot to focus on a new customer segment. 

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it's election season!

i'm inspired by the upcoming election! one thing my dad instilled in me was the importance of voting. he was a Marine through and through. while he often questioned our leaders, he truly believed in democracy. our democracy and that our vote truly is our voice. i wish i could instill in every american that your voice and vote matter. i remember 1992, the first election i could vote, it was empowering, especially when my candidate won. 

vote buttons

to celebrate this election year i've been inspired to create a print and buttons. I'm hoping to expand to postcards and a John Lewis print very soon. stay tuned! in my experience, things have felt heavy since 2016. the struggles our country has faced the last four years have exhausted so many of us. many americans feel unrepresented, unheard and disregarded. times are tough. BUT, we get a chance to change that November 3, 2020. it's exciting! while neither candidate is perfect, i am hopeful. hopeful the elected candidate will listen to his constituents, be a true leader and protector of democracy. that, my friends, fills me with hope. a brighter future than our present

voice - vote print

remember - your voice and vote matter! if they didn't, leaders wouldn't be trying to suppress them. take part in democracy and VOTE! 

we're giving a portion of the quarterly sales from the above print to organizations fighting voter suppression and those standing up for social justice (League of Women Voters (LWV), American Civil Liberties Union (ACLU)). we'll also be donating a portion of the button proceeds to the Illinois League of Women Voters.

 

We're open! Mask up, wash your hands and come shop!

The time has come for us to open our doors again. Yay! During this New Abnormal we have some rules to keep you and us all healthy. If you can't (or won't) comply please shop a. favorite design. Please note our new hours 11am to 5pm-ish Thursday, Friday and Saturday. We may add more hours but we're starting here. 

Thank you for all your support this year. 2020 has surprised and horrified us. We're grateful for each dollar spent with our little shop. This is a truly grueling time on all beings, mentally, physically and financially. While we'd like to think sending love to one another through the mail is essential, we know it's not. Which makes us especially happy when you choose us. You have a choice where to invest your money. Right now those choices are determining the future. What you invest in today is a vote for what you'd like to be around tomorrow. Your purchases are an investment into our future and yours. The big box stores and giant-online-monopoly-deliver-to-your-door-in-hours guys will always be here. Trust me. They are thriving while small businesses are struggling. So thank you for your support and helping us exist another day. You guys are the best!

Also... Mask up, wash your hands and come shop! We're open!

 

a little help for my friends

 

Friends, I know we are all feeling a little dizzy from this roller coaster of a year. It’s comforting that we’re coming together as communities to help each other, creating handmade signs to offer hope to one another, children are decorating our sidewalks with encouragement, being conscientious and social distancing not just for ourselves but for the more vulnerable. This is what's happening and it's inspiring to see fellow humans come to the aid of others. I'm humbled daily by the stories of our Healthcare workers, first-responders, Police, grocery store clerks, delivery drivers, postal carriers, sanitation workers, people on the front lines still working for the betterment of our society and just generally kind people doing small but impactful things for the comfort of others.

During this time, many of us may struggle with a sense of purpose or if what we're doing matters. I believe it does matter. Whatever you're doing right now matters. Things that seemed trivial a couple months ago are important. Saying hi to neighbors, calling mom, sending a note to co-worker or friend, these connections are important. We want to help you stay connected to friends and family while social distancing.

For the month of April, or as long as Chicago's Shelter in Place, we'd like to help you, if we can.

• Use code TOGETHER for domestic free shipping on our website
• We're also offering no contact pick up if you need a card in a hurry
If you need us to mail a card direct, we will!
  forgot a birthday? no worries! purchase a card, add your sentiment and the
  mailing address in the "notes," section at check-out & we'll write and mail for you
• missing our brick & mortar shop?
  follow us on Instagram, shop our Virtual Shop in highlights

I miss all our amazing customers and hope to see you all soon! For now, stay safe. Stay home. Stay healthy. Together we'll get through this.